Is there proportion?

Friedchillies has proportion in their page. In one glance, you can see the different parts in the page. The navigations are on top, the archives on the left and the entries in the center. The entries are also separated by the size of the typeface use for the date and the title of the entry.

As stated in Reep, D C (1997), boldface is used to give emphasis to

• Headings
• Specific words
• Significant topics

As you can see from the picture, Friedchillies achieved all of the above. The headings being the date and the sub-heading which is the title is different from one another. Since the review is once every fortnight, the date tells us that there is something new and the title tells us what is that something new.

According to Nielsen, J (1997) , people do not read the web word for word as they scan the pages. There are several ideas to a scannable text and Friedchillies has more than one (1) of it. Friedchillies has meaningful sub-headings which is the title of the restaurant. It also has one (1) idea per paragraph or in this case one (1) idea per entry.

Graphic aids. In Reep, D C (1997), graphic aids are to do the following

• provide quick access to complicated information
• isolate the main topics in complex data
• helps readers see relationship among several sets of data
• offer expert readers quick access to complicated data that would take pages to explain.

Friedchillies has the best graphic aids (as in picture above). In every entry, the pictures of the food are at the bottom of the page. It does not distract you from reading the entry half way. It also allows the reader to imagine how the food is like before actually looking at the pictures.