Monday, July 31, 2006

Reading 7

Reading 7 is one of the readings I am to review and critique. It is taken from my University CD reader. The following is the reference to the book which you can find in your library for the full story.

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Wheildon, C, 1990, Communication or just making pretty shapes, 3rd edn, Newspaper bureau of Australia Ltd, North Sydney, excerpts pp4-8 and 11-15.
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1. The Summary
Typography is to communication by designing with printed words. Typography has to be clear, logic, follow the linearity of the alphabet and also the physiology of the reading. Type face also plays a role; it tells how the article is being perceived. There should be room between the lines so that readers do not skip a line. Headlines should be on top with a standard type face on all articles. There should not be interruption when reading. Positioning of boxes or pictures should be balance in order for the page to not look loop sided. The attention grabber should be placed on top rather than at the bottom if you want the reader to continue reading right after the attention grabber. This reading tells a lot on positioning, how to create a reader's attention, and how it is call a good design.


2. The Critique/Response
I agree fully with what the author has to say about positioning, typography and typefaces. A reader always reads in a shape of Z, which is from top left to top right and across to bottom left and lastly bottom right. Therefore if you notice, news in the papers always has their headlines big and filled from left to right of the front page. When you get to other smaller news, you notice that the headline is always above the news, never in the middle of the bottom because the headline guides you to read the news.

Pictures too are not scattered all over. It has great balance and you as a reader to not feel that the newspaper is "heavy" on one side. Wheildon also mentioned of typeface. I agree that typeface plays an important role. It not only differentiates a headline from its news, but it also tells if the message the news is trying to send it serious or not. Most newspapers have Times New Roman as their typeface compared to an advertisement that has a several artistic typefaces to emphasize on different things.

Therefore, to come out with a good design is more than just putting several shapes together as the title suggests.

Sunday, July 30, 2006

Week 1 article

"Sex replaces Bible stories on US radio"(dated 29 July 2006) is the title of my article chosen for Week 1. Click on the title of the article for the full story. If it does not work, please click the following link :
http://www.abc.net.au/news/newsitems/200607/sl700377.html

Is it good or bad to have sex replacing Bible stories?

Below are my three (3) issues/responses based on the article.

1. "Mummy, I want to listen to the Bible story on radio."
This would most probably be what a child would say to the mother when she turns on the radio and switch it off straight away after finding out that the station now plays sexually suggestive music. Children of Christian families will no longer be able to listen to any Bible stories from that day onwards. It is a good way to educate children by listening to Bible stories because some parents find it difficult to teach their children about religion. A child may not be ready to read but with the radio, the child can listen. This way, the parents would not have to find extra spare time to read to them again. Instead, the child can tell the parents what he/she listened on the radio so that his/her parents will know if their child understood what he/she had just listened.


2. "I was just about to understand and learn more about Christianity."
Knowledge is a never ending process. What more the knowledge of Christianity. A person can be a Christian without knowing much about his/her religion and the station is one way of providing them a platform to learn. Newly converts or those who are planning to adopt Christianity will also be able to learn through the radio sermons and Bible stories. Through radio, even if they have to work extra time at the office, they will still be able to tune in to the channel. Radio allows their listeners to multi task! For example, doctors and nurses. They might not be able to attend Sunday services in church because their job requires them most of the time. Therefore, the station actually provides them with the sermons which they can listen while at the hospital. The sermons and Bible stories could even be recorded so that listeners will be able to listen to it again at any other time that they wish. For our local Malaysian radio station would be IKIM.FM which is an Islamic station. It has already been set in a schedule what will be on. They speak on the religion itself which is Islam, Quran readings, social issues, law and many other.


3. "It is about sex everywhere! So why does it have to be sex again? And it just has to be sex dedicated station."
It cannot be denied. Sex is everywhere! Sex is now all over the print and electronic media. In my opinion, the government should know what is aired on KFWE-FM. Here, the government will then decide if they think that it is not a problem to air sexually suggestive music. To me, even if the station insists to air those kinds of music, the songs should be at least be censored. Through that, the radio would not be promoting itself as a "porn radio" any longer.

All in all, I would say, a religious program cannot be replaced by sexually suggestive music. It is a mockery to the religion.

Introduction

1. What is Melissa Critiques?
Melissa Critiques is a weblog open for a Document Design and Publication (DDP) assignment. The assignment consists of three (3) sections.
  • Review and critique of two (2) readings (from the reader a.k.a. CD provided by the University) which no-one else has done.
  • Critique of the layout of a weblog or website of Malaysian context.
  • Responses for a chosen article at ABC Online or The Australian where three (3) issues will be extracted from the article for three (3) consecutive weeks.

2. Who is Melissa Critiques?
Melissa Critiques is a communication student pursuing her degree by University of South Australia at Taylor's College Petaling Jaya (Malaysia).

3. Why Melissa Critiques?
Melissa is my name and Critiques is the focus of the blog where I will be commenting on the readings, the blog and articles.